1. Television

Runnin' with the Cougs
Aired on Fox Sports Net Northwest, this monthly 30-minute special features highlights from each sport and special interviews from coaches and student-athletes (November through May). This is a fast-paced, musically driven show that appeals to all Cougar and sports fans.

• Title Sponsorship
• :30 commercial spots
• Billboard
• Combo package including :30 commercial spots and billboard

 
 
 
 
 
2. Radio

Cougar Sports Radio Network
Live Football broadcasts/28 affiliates/12 games + postseason

• Network opportunities include :30 and :60 sponsorships in play-by-play, pre-game, half time and post-game programming.
• Weekly Coaches show, broadcast one hour long, network wide throughout the season.
• Aired live throughout the state of Washington and parts of Oregon and Idaho.

Live Men's Basketball broadcasts approximately 28 games + postseason

• Network opportunities include :30 and :60 sponsorships in play-by-play, pre-game, half time and post-game programming.
• Weekly Coaches show, broadcast one hour long, network wide throughout the season.

Live Women's Basketball broadcasts road games + postseason

• Broadcast live only in Pullman area.
• Network opportunities include :30 and :60 sponsorships in play-by-play, pre-game, half time and post-game programming.

Live Volleyball broadcasts 12 road matches + postseason

• Broadcast live only in Pullman area.
• Network opportunities include :30 and :60 sponsorships in play-by-play, pre-game, match breaks and post-game programming.

Live Baseball broadcasts 45 games + postseason

• Broadcast live only in Pullman area.
• Network opportunities include :30 and :60 sponsorships in play-by-play, pre-game, inning breaks and post-game programming.

Contact the Cougar Sports Radio Network:
Roger Nelson
Director of Sales & Operations
WSU Cougar Sports Radio Network
Seattle Mariners Spanish Radio Network
(509) 329-4306

 
 
 
 
 
3. Internet

The Official Athletic Site of Washington State University, www.wsucougars.com, is the most comprehensive online destination for Cougar fans providing in-depth coverage of every intercollegiate athletic team. The site averages more than 800,000 page views and 100,000 unique visitors per month making it a highly effective medium by which to reach loyal Cougar fans. Various sponsorship levels are available as detailed below.

Official Online Partner

• Online Partner category exclusivity throughout the web site
• 1 million guaranteed banner impressions
• One (1) 6-8 week interactive promotion
• Online Partner identification on every page of web site (over 1,000 pages)
• Opportunity to link from web site advertising to your company's page or web site
• Right of first refusal

Presenting Sponsor Of Content/Interactive Feature

• Title Sponsorship of content/interactive area of sponsor's choice
• 400,000 guaranteed banner impressions
• Banner run throughout the site, providing fans with a link to sponsor's web site
• Content/Interactive features include but are not limited to Sweepstakes, Ask the Coach features, Scoreboard Sponsorship, Fan Poll Sponsorship, Presenter of a Cougar Sport, Student-Athlete of the Week/Month, Cougar Wireless and Presenter of Travel Center

Banner Sponsorship

• Banner run throughout the site

 
 
 
 
 
4. Print

Washington State Athletics works with some of the best graphic designers in the region to produce a variety of high-impact print advertising opportunities that really catch fans' attention. Print opportunities include:

• Schedule cards
• Schedule magnets
• Schedule posters
• Ticket backs
• Game programs
• Newspaper advertisement tags
• Senior Night posters
• Autograph and cheer posters

Game Day Programs
These exciting game day publications feature colorful photography and action shots, rosters, feature stories and previews of the day's match-up. Unique sponsorship opportunities are numerous and include such examples as Photo of the Week, Sports Trivia and more.

Football Game Day Program/minimum 5 home games

• Various sizes available, from 1/8 page to full page.
• Various locations available: center spread, outside back cover, inside front cover, inside back cover.
• Four color or black and white

Basketball Souvenir Game Day Program/minimum 15 home games

• Various sizes available, from 1/8 page to full page.
• Various locations available: center spread, outside back cover, inside front cover, inside back cover.
• Four color or black and white

Butch's Beat/4 publications per year
This is a quarterly magazine that features articles, photos and interviews from the in-season sports. Other highlights include an "Ask the AD" section and season previews of upcoming sports. Butch's Beat is an exciting and informative publication that reaches thousands of students, fans and alumni of Washington State University.

• Various sizes available, from ¼ page to full page.
• Various locations available: center spread, outside back cover, inside front cover, inside back cover.
• Four color

 
 
 
 
 
5. Signage

Football - Martin Stadium

• Capacity: 37,500
• No other marketing tool in Eastern Washington can compare to the power and excitement of cheering fans on a Cougar Football Saturday. With an average of 200,000 fans each year, Martin Stadium and Cougar Athletics can offer you numerous possibilities to promote your company.
• Total attendance 2002 season: 266,916 (including 63,588 at Seahawks Stadium 8/31/02)
• Main scoreboard (Tri-Vision, Vertical Panels, Video Board panels), Hustle boards, Press box signs, Concession signs, Auxiliary scoreboard and Field rotational signage.

Basketball - Beasley Coliseum

• Capacity: 12,058
• Beasley Coliseum is home to both the Men's and Women's basketball teams and it hosts more events that any other athletic facility at Washington State University. With over 100 events year-round, signage at Beasley Coliseum remains one of the best bargains that Cougar Athletic Marketing can offer. Year-round events range from basketball games and concerts to local craft fairs and exhibit shows.
• Main scoreboard, Auxiliary scoreboards, Hustle boards, Courtside rotational, Concourse exit signs, Basketball standard and Bench seat covers.

Volleyball - Bohler Gymnasium

• Capacity: 2,500
• One of the highest exposure sites outside of Martin Stadium and Beasley Coliseum is Bohler Gym during Volleyball season. Cougar Volleyball consistently ranks in the top 25 in the nation in average attendance.
• Press Row back-lit panels, Auxiliary scoreboard

Track & Field - Mooberry Track & Field

• Capacity: 2,000
• Exposed to passing traffic that averages 11,105 automobiles per day because of visibility from Stadium Way and Colorado Street.
• Vertical panels on Main scoreboard

Soccer - Lower Soccer Field

• Capacity 1,000
• Exposed to passing traffic that averages 7450 automobiles per day because of visibility from Colorado Street.
• Main scoreboard

Baseball - Bailey-Brayton Field

• Capacity: 3,500
• Nothing compares to the feeling of sitting underneath a blue sky and bright sun with your hot dog, drink and official Cougar Baseball scorecard. Thousands of fans enjoy this same feeling each spring as they flock to Bailey-Brayton Field to support their Cougs. Just another way to effectively reach fans who are loyal to their team.
• Main scoreboard

Swimming - Gibb Pool

• Capacity: 250
• Capture the excitement of Pac-10 Swimming with exclusive signage opportunities in the Cougars' home pool.
• Main scoreboard

Tennis - Stadium Way Tennis Complex

• Capacity: 200
• Get involved with the action of Pac-10 Tennis with the annual Cougar Classic tournament in the fall, or the conference matches in the spring.
• Temporary banners

Video Board exposure

• Football, Men's Basketball and Women's Basketball
• Season long or :30 segments

Reader board exposure

• Football, Men's Basketball, Women's Basketball, Volleyball, Baseball and Track & Field
• Season long with a minimum of 4 exposures per game

Mooberry Track Reader board

• Football or Men's Basketball
• Season long or Year round

Season long temporary banner (3' x 8' vinyl)

• Football (end zone pads 3' x 15'), Men's Basketball, Women's Basketball, Volleyball, Baseball, Soccer, Track & Field, Swimming, Tennis

 
 
 
 
 
6. Specialty Promotions

Game Day Sponsorships
Excite the crowd. Official game day and title sponsorships are an excellent way to make an impact at a Cougar home game. We have created a variety of packages that offer numerous promotional and hospitality benefits to your company, as well as highlighting your company's' partnership with WSU Athletics. Best of all, the packages we have created are 100% turn-key so your employees and guests can simply enjoy the game.

Game Day Sponsorships are available for the following:

• Football
• Volleyball
• Soccer
• Men's Basketball
• Women's Basketball
• Swimming
• Baseball
• Track & Field

Benefits and packages can and may include the following:

• Game tickets
• Press box seats and access to such services (Football only)
• Pre-game catered tailgate reception
• Temporary signage
• Public Address Announcements and Video board messages
• Display/sampling area for your business
• Premium item giveaway
• On field/court promotion
• Employee/customer recognition

Events & Tournament Sponsorships
There are numerous opportunities to capitalize on the Cougar passion associated with all 17 Varsity sports and the prospect is there to build a strong relationship with Cougar Athletics and its' fans. Annual tournaments and events give you the opportunity for logo recognition, special game-day announcements and giveaway opportunities that are only available once a year. Plus the advertising for the event (radio, television, P.A.'s) will be created to give your company exclusive sponsorship rights. Here is a list of the following events that Cougar Athletics hosts each year:

• Volleyball Cougar Challenge
• Soccer 7-A-Side Tournament
• Tennis Cougar Classic Tournament
• Crimson & Gray Football Spring Game
• Basketball Madness
• Track & Field Cougar Invitational

Season long promotions
Create a connection with the fans that will last long past the end of the game. We will work with you to create a season long promotion that best suits your company and appeals to the fans. Season long promotions are fulfilled at game time-outs and intermissions, and are available at the following events:

• Football
• Men's Basketball
• Women's Basketball
• Volleyball
• Baseball
• Soccer
• Track & Field
• Swimming

Public Address Announcements
This is a simple and effective way to reach all the fans at a game. Each P.A. announcement can be a maximum of 150 characters, and they are available at the following events:

• Football
• Men's Basketball
• Women's Basketball
• Volleyball
• Baseball
• Soccer
• Track & Field
• Swimming

Other Specialty Promotions
Bring your business directly to the fans with Specialty Promotions. We will work with you to create the most effective promotion for your company. By creating a fresh and original promotional idea, you can make your name known with the fans. Corporate tie-ins, sampling areas and discount coupons are all great ideas that we can assist you with. Other special promotional opportunities include:

• Junior Cougar Title Sponsor
• The Cougar Blimp
• Schedule magnets
• Rally Towels
• Pom-poms
• Trading cards
• T-shirts
• Mini-balls

Additional Promotional possibilities include:

• Promotional Posters
• Promotional Schedule cards
• Logo Bangers (Thunder/cheer Stix)
• Buttons
• Schedule cups
• Cheer cards
• Athletic Event Parking passes
• Athletic Foundation Golf tournaments
• Ticket Programs
• Senior Portfolio

 
 
 
 
 
7. Hospitality Opportunities

Whether you have an important client to entertain or you need to setup an employee appreciation party, Cougar Athletics will provide you with the best hospitality options. Hospitality packages make for great entertainment and an exciting warm-up for some of the most memorable experiences that Cougar Athletics has to offer.

Cougar Mania VIP tents (Football)

• Covered tent parties that can host anywhere from 50 to 1000 of your closest friends
• Adjacent to Martin Stadium to allow for easy access to the game
• Catered meals
• Full service wet bars
• Game tickets

Quick Sets (Volleyball)

• Catered meals
• Match tickets
• Pre-match strategy session with the Cougar Volleyball coaching staff
• Opportunity for pictures and autographs

Coaches Corner (Men's and Women's Basketball)

• Catered meals
• Game tickets
• Pre-game strategy session with the Cougar Basketball coaching staff
• Opportunity for pictures and autographs

 
 
 
 
 
8. Corporate Partner Marketing - Cougar Mania

Joining Cougar Mania as a corporate partner is the next step to building a long and prosperous relationship with Cougar Athletics. For more information, call the Marketing and Promotions office at (509) 335.0214.

 
 
 
 
 
9. Community Support

With the city of Pullman being considered by many to be the "typical college town", it is no wonder that Cougar Athletics is so heavily involved with its community. W.S.U. student-athletes, coaches and administrators are very active within the community, and we can team up with your company to help benefit a variety of organizations. Community outreach opportunities include:

• Cougar Football Ticket Grant program
• Junior Cougar Club
• Junior Cougar Day (Sports clinics, kids' activities, food and student athletes)
• Summer camps
• Elementary assemblies

In addition, Cougar student-athletes continue to plan and donate their time to such events as Halloween festivals, elementary carnivals, food drives and career days. Along with almost 2 tons of non-perishable items donated to the local food bank, Cougar student-athletes logged in over 475 hours of community service hours in the fall of 2002.

 
 
 
 
 
10. Demographics

When you become a partner with the Cougars, you will reach the most loyal consumers in our region. Here's a look at our Football season ticket holders.

Profile

• Male, 28 to 54 years old
• 50% are managers or professionals
• Annual household income: $68,000 (33% make over $110,000 per year)
• 80% are married
• 45% have earned a college degree
• 36% have earned a post-graduate degree
• 76% consider themselves to be influenced in their purchasing decisions by partners of Cougar Athletics.
• Over 22,000 students ranging from 18 to 24 years old enrolled at W.S.U.

Season Ticket holder breakdown (Football):

• 27.3% live in Western Washington (Seattle, Everett, Tacoma)
• 24.2% live in Spokane
• 23.1% live in Eastern Washington (Moses Lake, Othello)
• 14.4% live in Pullman
• 11% list their hometown as other

 
 
 
 
 
11. Pac-10 Success with Cougar Athletics

Cougar Athletics in the Pac-10

• Highest Sear's NACDA Director's Cup place: #22 (Fall 2002)
• Opening of new Indoor Practice Facility

Cougar Football

• 2002 Pac-10 Champions, berth into 2003 Rose Bowl
• Finished 2002 with a #10 national ranking
• 20 wins in the last two seasons ranks #1 in the Pac-10 and #8 in the country
• 2002 Pac-10 Offensive Player of the Year: Jason Gesser
• 2002 Outland Trophy Winner: Rien Long (Nation's best interior lineman)
• 16 Cougs on the 2002 All Pac-10 Football teams (highest among all Pac-10 schools)
• 8 Cougs on the 2002 All Pac-10 Academic teams
• 2001 Sun Bowl Champions
• Finished 2001 with a #10 national ranking
• 2001 Pac-10 Coach of the Year: Mike Price
• 19 Cougs on the 2001 All Pac-10 Football teams (highest among all Pac-10 schools)
• 14 Cougs on the 2001 All Pac-10 Academic teams

Cougar Volleyball

• Advanced to NCAA Elite 8 (2002)
• Finished 2002 with a 24-8 record and #7 national ranking
• 6 Cougs on the All Pac-10 Volleyball teams (2002)
• 4 Cougs on the All Pac-10 Academic teams (2002)
• Since 1991 at Bohler Gym: 187-77 record, (.708) winning percentage
• Head Coach Cindy Fredrick 269-172 (.610) career record at W.S.U. including 7 twenty-win seasons and 9 trips to the NCAA Championship tournament

Cougar Soccer

• 2002 NCAA Tournament berth
• 2002 Pac-10 Coach of the Year: Dan Tobias
• 7 Cougs on the All Pac-10 Academic teams (2002)
• 7 Cougs on the All Pac-10 Academic teams (2001)
• 2000 NCAA Tournament berth

Cougar Track & Field

• Ellannee Richardson, Pac-10 Champion (2001 & 2002)
• Anson Henry, Pac-10 Champion for 100m & 200m (2002)
• 5 NCAA All-Americans (2002)
• Mountain Pacific Sports Federation Indoor Champions, Women (1999 & 2000)
• Mountain Pacific Sports Federation Indoor Champions, Men (1998 & 2001)
• Head Coach Rick Sloan:
     USTCA Men's West Region Coach of the Year (2001 & 2002)
     MPSF Coach of the Year for the Men (1998 & 2001) and the Women (1998 & 1999)
  

All 17 of our Varsity sports are out to prove they are the best in the Pac-10 conference. Each year, teams like Men's & Women's Basketball, Baseball, Swimming, Rowing and Tennis are always competing with the elite of the Pac-10. And with the support of great coaches and administration, Cougar Athletics is proud to be a force to be reckon with in the Pac-10 conference!

 
 
 
 
 
12. Contact Us

Washington State University Athletics
Marketing & Promotions
Bohler Addition, Suite 173
Pullman, WA 99164-1602
(509) 335-0214
(509) 335-0299 fax

Email requests may be sent to lesliec@wsu.edu